PoP-uP project

Britain/concept moodboard

Designer/NEWGEN moodboard

'The State of Britain' poster

Architectural illustration

We were put into pairs and asked to come up with a complete concept of our own pop-up shop. Since the project was due to be handed in a week before London Fashion Week we decided to base our idea around British design talent, particularly promoting young fashion designers. We pitched the idea of associating our shop with NEWGEN, which is initiative organised by the British Fashion Council. Young designers working in London are given funding and support into creating shows or presentations at LFW. Part of the idea was to re-design the typical souvenir shop and give it a new lease of life. So we would commission each designer to re-create a traditional souvenir, whether it be a t-shirt, umbrella or push the idea with more conceptual pieces.

The store would be a piece of modern art in itself (and placed in front of Somerset House - to tie in with LFW), using the iconic phone box to create a structure, in pile form; which would both attract attention and hint to the concept also. Invites would be given to everyone attending LFW, Fashion tourists would be attracted with posters/leaflets in up-market hotels, and the general public would be targeted by posting fliers around the city in relevant locations.

Love Michelle.x

p.s next time: styling photo's - finally!